What is The Definition of Value Added Reseller?

What is The Definition of Value Added Reseller?

A value-added reseller (VAR) is a company that can resell software, hardware and other products and services that deliver value beyond the original order fulfilment. VARs package and customize third-party products to extra discounts and resell them with additional offerings.

Why We Need Value Added Resellers?

A value-added reseller elaborates the value of other companies' products by adding customized products or services to the core product for resale to end-users. A value-added reseller can hike repeat business through the added value they deliver.

Is There Any Difference between VAR and Distributor?

Value-added reseller organizations may work in a distribution model that is one tier, and the VAR directly buy the product from the vendor; whatever small VAR may search that some vendors will only sell to them through a two-tier distribution model that related them buying the outcome from a distributor.

Conclusion: VAR is very effective from a marketing point of view.